Pricing the lines you resell

Published September 2026

What a line actually costs you in credits, what that works out to in euros, and how to set a price your customers accept without giving away your margin.

The first question every new reseller asks is what to charge. The honest answer is that it depends on your market, but you cannot even start that calculation until you know precisely what a line costs you. So start there.

What a line actually costs you

Lines are priced in credits, not euros. The credit cost is fixed regardless of what you paid per credit:

• 1 month costs 1 credit
• 3 months costs 3 credits
• 6 months costs 5 credits
• 12 months costs 8 credits
• 24 months costs 12 credits
• Lifetime costs 30 credits

The euro cost depends on the pack you bought your credits in. The smallest pack works out at EUR 1.00 per credit and the largest at EUR 0.85. So a 12-month line costs you EUR 8.00 if you buy small and EUR 6.80 if you buy in bulk, for exactly the same line.

That is a 15 percent swing on your cost base, decided entirely by when you buy rather than what you sell. If you are confident you will sell the volume, the larger pack is free money. Credits do not expire, so the only real cost of buying ahead is the cash sitting on your balance rather than in your pocket.

Sell the year, not the month

Look at the credit costs again. Twelve months bought as one line is 8 credits. Twelve months sold as twelve monthly renewals is 12 credits. You pay half again as much for the privilege of doing eleven extra pieces of admin.

The maths points the same way as the workload does. Every monthly renewal is a message you have to send, a payment you have to chase, and a chance for the customer to reconsider. Annual lines are cheaper for you, less work for you, and they mean the customer is only in a position to leave once a year rather than twelve times.

The counter-argument is real: some customers genuinely will not commit for a year to someone they have just met. That is what the free test line is for. Let them prove the service to themselves for three days, then sell them the year.

Setting your price

There is no correct number, but there are two bad approaches.

The first is pricing off your cost. Taking EUR 6.80 and adding a fixed margin gives you a number that has nothing to do with what the customer thinks the service is worth, which is usually well above what you were about to charge.

The second is pricing off the cheapest listing you can find. Somewhere there is always someone selling for less, usually because they are oversold, about to disappear, or both. Matching them means competing for customers whose only loyalty is to the lowest number, and who will leave you the moment someone undercuts you in turn. You will have bought yourself the highest-maintenance customers in the market at the lowest possible price.

What works better is pricing on what you actually do. If you configure the receiver, answer a message on a Sunday evening, and sort it out when they buy a new box, you are selling a service and the line is a component of it. Price the service. If you do none of those things and simply forward credentials, then you are a distributor and you compete on price, so at least buy your credits in bulk.

Know what the end customer can see

Worth being aware of: we sell the same lines directly to end users, and those prices are public on our own pricing page. A customer who searches will find them.

That is not the problem it might sound like, because you are not selling the same product. You are selling a line plus you: someone local, who speaks their language, who answers at the weekend, who will come and look at the dish. That is worth a premium and most customers know it. What it does mean is that a price far above the public one, from a reseller who provides nothing beyond forwarding an email, is a position that will not hold.

Where the money actually is

Two things move your margin more than the headline price.

• Buy in larger packs. It is the only lever that lowers your cost without changing anything about what you sell.
• Sell longer terms. Cheaper per year, fewer renewals, and a customer who has already decided to stay.

Neither requires you to charge anyone more. Both make every sale worth more to you.

Start by knowing your numbers

You can see the full credit costs and the pack rates on the reseller page without signing up for anything. If you want to check the service before you commit to a price list, create a free test line and put it on your own receiver first.